Energy Evolves to Feeling Good
Energy Evolves to Feeling Good
From relaxation shots to brain-boosting beverages, the energy-product market looks very different than it did a few years ago. Energy needs are evolving beyond the physical to address mental and emotional needs as well. We explore this evolution in the food and beverage landscape to better understand what consumers are looking for and how to match your products with their core needs. This report takes a deeper look at the topic of energy globally, regionally, and across 25 individual markets to help our clients better understand shopper concerns and attitudes so they can connect more powerfully and more profitably. Some of the many topics addressed within the report include:
Understanding the current energy market, including how consumers maintain or boost their energy (e.g., specific ingredients, active lifestyle, getting enough sleep, etc.) and how these factors impact food/beverage selection. The types of energy consumers seek from foods and beverages, including physical energy, mental energy, down energy (relaxation and better sleep), and sports energy (improved athletic performance). Top consumer concerns around energy and how needs shift throughout the day. Which consumer groups are most impacted by lack of energy and which are most receptive to energy products. Product spotlights: energy drink usage and interest in supplements for energy and much more!